This project was part of my third year of study at CPIT. The brief was to create a campaign to raise awareness of child poverty in New Zealand. The rate of poverty here is actually really high, but not a lot of people know about it.
The target audience I chose was parents who have young children themselves, and I wanted to get them to identify with the issue and consider how they'd feel if their own children were living in the conditions many Kiwi kids are.
The concept I developed for my two billboards and two adverts was to show activities most parents take for granted as normal for their family and their children, in contrast to the life that some families and children lead.
Thanks to my awesome models, Eve, Amani, Israel, Hannah, Caleb, Milaika, Ataahua, Robbie, Indo.