Sky is Falling / 2017 / Kāpiti Coast
We Got the Sunshine / 2013 / Christchurch, New Zealand / with Olivia Laita / Photo: Elliot O'Donnell.
In the Blink of an Eye / 2011 / Christchurch, New Zealand / with Wert 139
Trade Aid Chocolate Factory / 2014 / Christchurch, New Zealand / with Grace Fairhurst
We Got the Jazz / 2016 / Christchurch, New Zealand / in memory of Jasmine Bastion
Bright Black Sky / 2016 / Christchurch, New Zealand / with Adam Starnes
Chase the Clouds Away / 2016 / Christchurch, New Zealand
Summer Breeze / 2018 / Taupō, New Zealand
Galactic Funk / 2018 / Wellington, New Zealand
Small Victories / 2018 / Wellington, New Zealand / with Leser1, Sean Duffell, Larissa McMillan, Otis Chamberlain
Rain Dance / 2018 / Dunedin, New Zealand
Words Are Weapons / 2018 / Modesto, USA / Photo: Jeffery Guichelaar
Bigger, Better, Faster / 2019 / Christchurch, New Zealand
Beach Road Deli is the top spot for coffee, bagels and pizza on the Kāpiti Coast.
The Deli crew wanted to update their logo and signage, business cards, menus and to create visuals for their new app.
Words Are Weapons was an exhibition I had in 2016. I created an alphabet from laser cut acrylic letters and lit some of them up with help from FabLab Christchurch. I also developed a lettering artwork series using acrylic and vinyl on ply.
In 2014 I worked on branding the one-day conference TEDxChristchurch 2014, Explore, Dream, Discover. I thoroughly enjoyed working on this project — the conference itself was awesome too.
The majority of the work went into the conference booklet; I developed visual profiles to represent each of the speakers and their presentation topics. This was a lot of fun and allowed me the opportunity to develop my photography and photo-editing skills.
It was exciting to be involved in the fun and dynamic light festival, Botanic D'Lights. The 2016 theme was Lost in Vegas, and fit well with concepts I had been working on at the time. I was commissioned to design three typography based installations, which were then brought to life by the team at Ara Institute of Technology, FabLab Chch and Spectrum Lighting.
Typography is what language looks like and is the way we form language into pictures. As designers, one of our primary means of communication is the written word. We’ve been taught about how to communicate a visual message as effectively as possible, but communicating through written language can be challenging, and can sometimes go really wrong!
For this project I looked into some of the ways miscommunication occurs in written language. I decided to explore two areas of visual miscommunication that involve typography.
The first component of Mis/Communication is called Not My Type and describes the multiple personalities of an alphabet of letters. It is based on the idea that we perceive personality in fonts and considers what might occur if these letters were as complex, inconsistent and unexpected as humans can be, and if they couldn’t always be judged according to their appearance.
The second component is called More Than Words. This part of the project is an exploration into how we can use type as image to evoke emotion and convey a message more effectively than by just what the words themselves say. I used the ‘miscommunication’ angle for this as well, taking quotes that said one thing and using typography to create an image that makes them look as though they say something completely different.
The project was a finalist in the Best Design Awards Graphic Design Student Category.
Thank you so much to Dave Corbett at Corbett Neon in Christchurch for making my awesome neon sign, I will no doubt be back for more!
Apheleia is a Kapiti local natural skincare brand, amazing products developed by cool people.
The brief was to re-develop the existing brand to give it a bit more life and shelf presence. I created a series of illustrations to represent each of the products, as well as refreshing the logo and supporting brand elements.
This project was part of my third year of study at CPIT. The brief was to create a campaign to raise awareness of child poverty in New Zealand. The rate of poverty here is actually really high, but not a lot of people know about it.
The target audience I chose was parents who have young children themselves, and I wanted to get them to identify with the issue and consider how they'd feel if their own children were living in the conditions many Kiwi kids are.
The concept I developed for my two billboards and two adverts was to show activities most parents take for granted as normal for their family and their children, in contrast to the life that some families and children lead.
Thanks to my awesome models, Eve, Amani, Israel, Hannah, Caleb, Milaika, Ataahua, Robbie, Indo.
Small Victories is a series of 20 A5 typographic illustrations, with one original piece and 20 prints of each available.
Double Lives is a jewellery and accessory brand I've been working on for a while. It's a fun project to work on because I get to develop the product, take photos, work on the brand style, sort out the packaging and create the look of the website.
Thanks to my lovely model Leeya Warrander. Thanks also to Pakworld for hooking me up with some custom boxes!
BECK Children's Clothier is a Canterbury based boutique children's clothing company based on the philosophy of 'less Sunday best and more everyday beautiful.'
While at Board of Design (previous employer), I worked on developing the BECK brand to reflect a high quality boutique clothing manufacturer which values attention to detail, beauty on the inside as well as the outside, and the amazing natural environment and outdoor lifestyle we have in New Zealand.
The brand was created to be adaptable and able to be easily and inexpensively updated seasonally to stay relevant and appealing to adults and children alike.